Our essence

Magniflex is characterized by a quest for the best quality of sleep, a natural flair for innovation, and respect for the environment.

Without these fundamental elements, we would not be able to fulfill our dream: to offer you a restful experience allowing you to recharge your batteries while you sleep. To face each day, and life, with the greatest possible well-being.

1962

Back in the 60s, Giuliano Magni created his first mattresses in a small workshop.It was the beginning of a journey that later on turned into a revolution.

Our Story

In Prato, the world capital of fabrics, sophisticated craftsmanship was combined with the most innovative ideas on rest and well-being.

Since then, Magniflex has helped more than 50 million people sleep well, and wake up even better, thanks to a range of solutions and models designed to meet the most varied needs for comfort, relaxation, and health.

Over the last 60 years, the passion for research and the important investment in innovation, design, and state-of-the-art production systems have turned the name of Magniflex into the universal synonym of comfort and well-being.

MILLION +

clients worldwide

In-house designed products

Hotels served around the world

60s-80^s

From the initial production of mattresses in the workshop in Prato, productivity has grown up to 1000 mattresses per day.

90^s

The conquest of the first foreign markets began in Germany, Spain, the UK, Russia, and Japan.

urban outfiters

2000_s

From 2010 to today

Alessanderx SpA is born: the company that produces 10.000 mattresses per day.The strategic expansion proceeds into Asia, the Middle East, Eastern Europe, and the USA.New Magniflex showrooms are opened in Singapore, Prague, Milan, and Manila.

In 2022

The Company reaches an important goal - 60 years in business. A long journey marked by continuous evolution and the constant search for new solutions for ensuring comfort, well-being, and a good night's sleep.

Magniflex today

Today the company is present worldwide with more than 4000 retailers in 99 international markets and is the supplier of more than 500 great hotels. A young and determined management team continues the development of the Magniflex brand, along the road traced by President Giuliano Magni, managing an entrepreneurial system with deep territorial roots and increasingly oriented worldwide expansion.

SHOWROOM

Florence – Tokyo – Cyprus – Dubai – Prague – Kyiv – Milan – Manila – Sofia – Miami Bangalore – Osaka – Bucarest – Moscow – Nanjing – Dongguan – Shanghai – Bijing Shenzhen – Sidney – Rome – Abidjan – Belgrade – Budapest – Bogota – Medellin – Accra Zagreb – Santo Domingo – Punta del Este – Buenos Aires – Johannesburg – Cape Town

OUR NUMBERS

60 years of history.

A catalogue of 170 products.

Presence in 99 countries.

More than 4.000 retailers.

More than 40 million clients worldwide.

10.000 mattresses produced each day.

Presence in more than 500 hotels.

60 YEARS

MADE IN ITALY

The artisan sensibility and the Italian ingenuity create unique products that make “Made in Italy” the guarantee of quality worldwide.

Today Magniflex is a leading international company, considered a spokesman for restful sleep Made in Italy throughout the world. Our clients all over the world know of the unparalleled passion and dedication Magniflex puts into making mattresses.

The quality of materials and skills

Magniflex is a synonym for excellence. The company’s products have always been characterized by the real added value offered to the clients – the quality. This is possible because Magniflex uses 100% Italian materials and employs the skills of specialized technicians and more than 180 professionals that work side by side sharing their passion and know-how.

Tuscany, the land of fascination

Magniflex was born in Tuscany, a region blessed by nature, where the beauty of the landscape has always inspired art and artists. It is a type of richness that positively influenced our corporate culture because, without a doubt, rest is an art too. Because undoubtedly, getting the world to wake up well is an art form.

SUSTAINABILITY

In a better world, we wake up better Magniflex has always worked in the name of environmental responsibility, and the company has reduced CO2 emissions thanks to the use of solar photovoltaic panels. Our constant ecological commitment is also acknowledged by two certifications: OEKO-TEX ® CLASS I, which guarantees the absence of substances that are toxic and harmful to humans and the environment in every component of the final product, and GOTS, which certifies that the fabrics we use are made from 100% organic materials.

For our performance in corporate sustainability, we have been awarded the bronze medal with EcoVadis. Magniflex reaches a scores that places it among the top 35% of companies with the best performance, according to EcoVadis.

FIND OUT MORE

Magniflex has also decided to embrace the UN’s SDG project, in order to guide a clear and measurable environmental improvement strategy throughout its business.

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VACUUM

The vacuum-sealed system, a revolution by Magniflex

The vacuum packaging, patented by the company in 1986, simply revolutionized the world of mattresses, for the benefit of ecology and health. The vacuum, in fact, guarantees the perfect maintenance of the hygienic and qualitative state of the Magniflex mattresses. In addition, their volume, through the elimination of the air, is reduced by 90%, consequently with a single cube meter 13 mattresses can be sent instead of the 3 packed with the traditional method. This means a lower number of trucks in circulation and therefore the demolition of polluting CO2 emissions.

EXPERIENCE. MAGNIFLEX.

Discover the entire range of Magniflex products, let yourself be inspired.